7 Social Media Facts for Business You Need to Know

Social media for business can be tricky to get right. How do people use different channels? What’s the next big platform? And how do I make sure my content is relevant? User behaviours are constantly changing, so it means that companies have to adapt quickly.

What’s important to remember though, is that success lies in truly understanding your audience. Focus on getting to know them well, and stay up-to-date with changes and trends that are relevant to your business. Here are seven social media facts and thoughts we find it useful to remember before we post, tweet or snap.

1. Social customer service drives revenue.

Replying to customer service requests on social is a great move for businesses. Consumers value a brand coming back to them on social, and will spend more as a result.

2. No image? No point.

While Instagram is a visual-first platform, everything from tweets to Facebook posts get a higher engagement rate if they include an image. See our guide to getting your social media truly visual here.

Read more here via @Entrepreneur-ME