[INFOGRAPHIC] Big Data – The Hype And The Reality

The rise of social media platforms, the internet of things and multimedia has led to a record rate of data creation. The concept of “big data” has only become widespread as of 2011, referring to the staggering amount of new data generated per minute accounting to the amount of 204 million emails sent, 1.8 million Facebook likes, 278 thousand tweets, and 200 thousand photos uploaded. Indeed, the worldwide business intelligence and analytics industry is valued today at US$16.9 billion in 2016.

While the definition of data analytics and big data might seem ubiquitous, several research papers and industry reports define big data by the different components that it encompasses. The four V’s has emerged as a common framework to describe big data.

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